What would you buy if you had more money? A new car, a beefed up retirement account, or a vacation home perhaps? I can't think of anyone who wouldn't love to make a little more money.
I've talked about the concept of negotiating for more money in my newsletter, "The 10 Minute Conversation That Will Change Your Life." The concept is that if you stay at the same job and receive 2% raises each year, it will take you over 10 years to grow your salary by 25%. When you switch jobs, you have the potential to increase your salary overnight.
But, when you really get down to it, most people have never negotiated before. It's a dirty little thing that many people don't feel comfortable discussing at all. Those who don't negotiate often can't picture themselves asking for more. Something bad might happen. On the flip side, those who do negotiate are surprised that anyone would ever accept a first offer without negotiating. They've personally experienced the power of negotiation, and aren't going to turn back.
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