Showing posts with label Internet Marketing. Show all posts
Showing posts with label Internet Marketing. Show all posts

Friday, September 28, 2007

My Favorite Harveys Seatbelt Bag on Zappos

Zappos.com is finally caring my very favorite bag: The Harveys Original Seatbelt Bag!
I bought this bag this time last year in Santa Barbara and people continue to flag me down on the street to ask where I found it.

It's a great bag; durable, holds everything, and looks cute!


Tuesday, August 28, 2007

Many parents now get domain names for kids too young to type

I found an article this morning that brings me back to a topic that I've been discussing for a while: the way in which our increased comfort level with sharing information on the Internet will shape future generations.

This goes back to the idea of publishing photos of a child's ultrasound, their birth, their first steps, first day of school, first haircut-- all the way up to the day they pack up and move off to college. I can't image what the world would be like if today, I could pull up an entire archived history of all of my friends online. But at some point that will be the case because, that's the direction that we're going in.

Here's a link to one of my previous posts on the same topic.

Below is part of the article that I found today on CNN.com. Apparently, some parents are selecting the names for their children according to whether or not the domain name is available. Since there are roughly 300 people in the US with my exact same name, I own all of the (most important-- .com, .net, .org) domain names that have my name in them. Clearly, the other 299 Angela's are out of luck.

At any rate, this is an interesting trend for two reasons: First, have we moved to the point of awareness of technology as a society that checking for a domain name is right up there with purchasing a baby car seat for the ride home from the hospital? Second, think of the creative names that will exist in the next ten years. As businesses have attempted to always own their domain names, new businesses have had to be more and more creative. No longer can you just be the only ABC Cleaner in town; now you want to be the only one-- period. If parents are buying domain names for their unborn children, it's only a matter of time before the same thing is happening with children's names.

To get your very own baby domain name, click here to go to GoDaddy.com.

Anyhow, here's the article:

NEW YORK (AP) -- Besides leaving the hospital with a birth certificate and a clean bill of health, baby Mila Belle Howells got something she won't likely use herself for several years: her very own Internet domain name.

Likewise newborn Bennett Pankow joined his four older siblings in getting his own Internet moniker. In fact, before naming his child, Mark Pankow checked to make sure "BennettPankow.com" hadn't already been claimed.

"One of the criteria was, if we liked the name, the domain had to be available," Pankow said. It was, and Pankow quickly grabbed Bennett's online identity.

A small but growing number of parents are getting domain names for their young kids, long before they can do more than peck aimlessly at a keyboard.
It's not known exactly how many, but the practice is no longer limited to parents in Web design or information technology.

They worry that the name of choice might not be available by the time their babies become teens or adults, just as someone claimed the ".com" for Britney Spears' 11-month-old son before she could.

The trend hints at the potential importance of domain names in establishing one's future digital identity.

Think of how much a typical teen's online life now revolves around Facebook or News Corp.'s MySpace. Imagine if one day the domain could take you directly to those social-networking profiles, blogs, photo albums and more.
"It is the starting point for your online identity," said Warren Adelman, president of registration company GoDaddy.com Inc., which sells basic domain name packages for about $9 a year. "We do believe the domain name is the foundation upon which all the other Internet services are based."
Hundreds of companies sell domain names with suffixes like ".com," ".org" and ".info," which individuals can then link to personal Web sites and e-mail accounts. Parents simply visit one of those companies' Web sites, search for the name they want and, if no one else has claimed it yet, buy it on the spot with a credit card.

There's no guarantee, though, that domain names will have as central a role in online identity. After all, with search engines getting smarter, Internet users can simply type the name of a person into Google.

"Given the pace of change on the Internet, it strikes me as a pretty impressive leap of faith that we're going to use exactly the same system and the same tools ... 15 to 20 years from today," said Peter Grunwald, whose Grunwald Associates firm specializes in researching kids and technology.
Still, even if the effort is for naught, $9 a year is cheap compared with the cost of diapers and college tuition.

Besides providing an easy-to-remember Web address, the domain name makes possible e-mail addresses without awkward numbers -- as in "JohnSmith24", because 23 other John Smiths had beaten your child to Google Inc.'s Gmail service.

Parents not ready to commit or knowledgeable enough on how to buy a domain, though, are at least trying their luck with Microsoft Corp.'s Hotmail or Gmail.

Melissa Coleman of Springfield, Massachusetts, grabbed Hotmail addresses for her two kids. She said the kids' grandparents occasionally send e-greeting cards to those accounts, and she sends thank you notes for gifts in her child's voice.

"I think it's great that it's so loud and that it came with an actual WORKING MICROPHONE ... and I'm not sure what `annoying' means, but I'm sure it means that Mommy loves it too!!!!," read one message to Grandpa.

She said she logs in at least once every month to keep the accounts active and plans to save all messages for when her children get older.

Tony Howells, a business consultant in Salt Lake City, Utah, got a Gmail address along with the domain name for his daughter, believing people would enjoy seeing "an e-mail address pop up for an 8-month-old who is obviously not equipped to use it."

Although some parents have yet to use the domain names they've bought, others are sending visitors to baby photos, blogs and other personal sites. Domain name owners have a variety of options to have their personal sites hosted, typically for free or less than $10 a month. They include baby-geared services like TotSites.com and BabyHomePages.net.

Theresa Pinder initially received a domain name as a Christmas gift from her son's godparents and gives it out to friends and family who want updates.

"People are like, `Wow. He already has his own Web site,"' said Pinder, a physician assistant in Phoenix.

There are downsides to all this, though: An easy-to-remember domain also makes a child easier for strangers to find. Chances are one only needs to know a child's name and add ".com."

Pankow, a database administrator in Phoenix, said that was one concern keeping him from using the domains he bought for his five children, including a 9-year-old daughter.

"I'd want to research and try to figure out how easy it is to find out what school she goes to and where she lives" based on the Web site and domain name, Pankow said.

GoDaddy and many other registration companies offer proxy services that let domain name buyers register anonymously. Otherwise, the person's name, address and other contact information are publicly searchable.

Notwithstanding the privacy concerns, Adelman said domain names for kids have become more and more popular as parents start to get domains for their business or family and realize how difficult it is to find ".com" names not yet claimed.

But the numbers are still relatively low. Our Baby Homepage, which lets parents set up personal baby pages with photos and greetings, says only 10 percent of its customers have bought their own domains. A similar service, Baby's First Site, considered selling domains for parents but didn't get much interest.

Brian Vannoy, founder of TotSites, said parents might need more lessons on safety measures such as how to password-protect sites. But he believes the hurdles can be overcome once parents who are less-savvy about technology see the benefits.

"It's easy to remember," Vannoy said. "Everybody knows the new baby's name."


Thursday, May 31, 2007

Angie's Favorite Phrase: "New Media"

My favorite phrase right now: "New Media."

Wikipedia definition: "New media is a broad term that usually refers to new technologies and communication methods in the context of their effects on the established mainstream media.
Originally this term was used by the pioneer Website developers to differentiate their techniques from the other methods of communication that shared the "media budget" within a company. This allowed the suggestion of new vs. old while at the same time establishing a claim on the budget available. Over time the term was used to refer to anything that was Internet-related."


Examples of New Media:
Video games and virtual worlds as they impact marketing and public relations.
Multimedia CD-ROMs
Software
Web sites including brochurware
Corporate blogs and wikis
Email and attachments
Electronic kiosks
Interactive television
Mobile devices
Podcasting
Hypertext fiction

Wednesday, May 30, 2007

Presidential Candidates Set an Example Online

Over the past few months, I have been more and more impressed with all of the presidential candidates. They are doing some fabulous online campaigning!

They all seem to be using the newest Internet techniques including search engine marketing, blogging, and online social networking!

Here are just a few examples:

You can vote on Hillary Clinton's campaign song: http://www.hillaryclinton.com/action/spotlight/?sc=8

You can read Barack Obama's blog: http://my.barackobama.com/page/community/group/ObamaHQ/

You can befriend all the candidates on Myspace: http://impact.myspace.com/

And you can watch them on YouTube: http://www.youtube.com/results?search_query=2008+president

Way to go!

Friday, May 11, 2007

Online Advertising: Good or Bad?

What do you think? Is online marketing and advertising becoming an invasion of your privacy?

A new commentary piece on Wired discusses the level of information that's being collected. The author, Jennifer Granick, cites examples that argue that although the "Internet" may not know your name or social security number, marketers have enough information to identify you.

"Chester found plenty to worry about. He pointed to ad companies' own marketing materials as evidence of the depth and breadth of the information collected. Websites today track clicks, browsing and user attention span, and amass information like wish lists, preferences and purchases. Advertising brokers create a detailed profile of site visitors and use it to serve ads targeted to appeal to an individual's particular tastes."

"...anonymous or pseudonymous profiles can be readily connected to real world identity. While advertisers may not collect PII, they do collect IP addresses, which can be traced to an individual most of the time. Also, Carnegie Mellon professor Latanya Sweeney has demonstrated that one can identify 87 percent of the U.S. population from ZIP code, birth date and gender alone. Privacy protections based on absence of PII isn't very robust."

So, does it bother you that somewhere, some computer and internet marketer know all about you? They know what you browse and what you buy. What you listen to, what you watch, and what you read.

As you probably already know from reading my blog, I'm fairly comfortable revealing my offline identity online. When I was younger, I protected myself more for safety reasons, but now I'm pretty well out there. More than just online marketers, my blog readers have a sense of what I'm reading and buying.

I think of online tracking a lot like those keychain things you have at the grocery store. Have you ever signed up for one of these things at an Albertson's? The checker scans your keychain when you're buying groceries. From the customer perspective, it allows you to get a discount on your food. From the store, that keychain provides invaluable information about their customers, including you. It helps them to know what you're buying, when, and where. They can more accurately keep their shelves stocked for the day that you're looking for west key lime juice from Nellie & Joe's.

I look at this as a convienence. I want the store to provide the food that I want to buy. And, online, I want advertisements to be targeted toward what I want. I want e-mails to be customized to ME! I look at data mining that's used in advertising to help me to get what I'm looking for in front of me that much faster.

I will say however, that I do think there is clear and definite value to be considered when it comes to protecting that sensitive data. Why? Because I don't invite strangers into my home to learn about me. And, I want to be able to trust the web to use my information in a way that will help, not hurt, me.

What do you think?